IDSA International Design Conference and Education Symposium
Alistair Bramley
Senior Director, Pepsico
Alistair Bramley, is a Senior Director in the Design Innovation team at Pepsico.
He develops strategies and business models to help deliver PepsiCo’s “PepsiCo Positive” agenda – a corporate commitment to building a more sustainable and resilient global food system.
He believes those strategies are most effective when they connect immediate business imperatives with long-term sustainability goals, and are designed to work within a specific organizational structure, capability and culture.
He is a graduate of the Royal College of Art.
Bursting the Bubble: How Business Thinking Makes You a Better Designer
IDC
Presentation
August 24, 2023
4:15 PM - 4:45 PM
As designers, our goal is to create products, services, and business models that benefit both people and the planet. However, these innovations must also address complex stakeholder needs beyond just the user. Whether in startups or multinational corporations, understanding and connecting the diverse needs of stakeholders along the value chain, and using our creative skills to solve their challenges, amplifies our design impact. This process gives designers a unique holistic perspective, allowing us to see the big picture and help stakeholders make informed decisions.
Join us on our journey of building a Design Innovation organization within a multinational company. Discover how adopting a systems approach has empowered us to have a greater influence, bridging the gap between design and business thinking.