Dr. Seth Orsborn recently launched Product Design and Innovation within the MA in Design and Innovation (MADI) program at Southern Methodist University in Dallas, TX. Seth is an expert in design theories and methodologies for navigating the fuzzy front end of the innovation process. He uses his expertise to advise and mentor innovators and entrepreneurs across SMU and the DFW area. In his design consulting, he leads both individuals and teams in creating innovations that reside at the symbiosis of industrial design, engineering design, and marketing strategy to meet the needs, wants, and desires of the user.