Federico is Executive Vice President of Design at Samsung Electronics. He heads the Samsung Design Innovation Center (SDIC) in San Francisco, CA, Next-Generation Experience Planning Team in Seoul, Korea, and Experience and Insights teams within Samsung Research.

Federico leads global multidisciplinary teams in the USA, Asia, and Europe to design new generations of experiences and envision future products. As a designer, innovator, and social scientist, he focuses on the impact of networked digital technologies on human behavior and society, and designs products, services, and meaningful experiences to improve people’s lives.

Before joining Samsung, Federico was an Associate Professor of Practice at the Massachusetts Institute of Technology, teaching at MIT and MIT Media Lab. He also founded and directed the MIT Design Lab and the MIT Mobile Experience Lab. He previously worked at Motorola, Inc. and Philips Design, envisioning and creating innovative product experiences. He has been awarded honorary professorships at the Glasgow School of Art, University of Glasgow, and the Jiangnan University School of Design in Wuxi, China. He has published several scientific papers in peer-reviewed journals, along with books and articles, and he has won several awards for his design and innovation work.

Federico earned his PhD in Sociology of Culture and Communication from the Sorbonne University in Paris, France, with a focus on mediated communication and social interaction in networked communities and smart cities.